A website redesign for a site with 30+ million annual users. Based on my review of the data, I thought the user flow needed to change. A year later, did the change end up working out, or not? This is the story of that project.
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The About page is typically the second most visited page of any website. How do you create a proper one? I’ll give you a list of tips & two examples.
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In this case actually, 348 keywords to be exact. I’ll show you how to do it and it’s so easy that you’ll feel like it’s cheating.
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Ever wondered what it takes to write a video script. I walk through my process from start to finish, including behind-the-scenes storyboards and the like.
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Many call themselves an expert, but how do you recognize an expert? What makes one an expert? I will give you 10 traits.
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Lazy copywriting then is the writing that approaches this responsibility carelessly. It is reckless writing. It does not always do harm, but neither does it wholeheartedly attempt to do good.
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This post is the first in my perspective series. I share my views on innovation, how it’s different from invention and whether or not it’s possible to actually inspire more of it on your teams. You may agree, you may disagree, either way, I hope you are provoked.
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A list of some of the best, most inspiring and innovative examples of content marketing. Written as a case study with strategy explanations as well.
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We asked ourselves, "How can a professional sports organization create an organic connection to their fan base, so that it becomes less about wins and losses, and more about the community?" We created Citizen Sounder as our answer to that question and trialed the concept with the Seattle Sounders FC MLS soccer team.
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This city rebrand needed to check all the boxes and unify a town which was experience some serious growing pains. I found a tagline which spoke to the tension in a way which elicited hope for the future. 6 years later the new tagline and rebrand are going stronger than ever.
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Rebranding is always tricky, but what about renaming something as personal and entrenched in the community as a church? This was the challenge I worked alongside States of Matter to solve…
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What happens when a technology company wants to make a marketing strategy pivot and invest more into content? This was my proposal for their team based on that very situation…
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When social media is the primary traffic source for your e-commerce product pages, you need the copy to be just right. Here is what I came up with for one online retailer…
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An incredibly tight turnaround and a late entry into the work made this project especially challenging. I ultimately helped them redesign their user flow, update web designs, and write copy for every customer touchpoint.
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The work to optimize demand generation efforts for Cisco’s Networking Academy has been recognized as a best practice case study by Facebook, Marketo and Domo. Here are the details of what I did…
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The rapid creation of a professional services company called The Convergents. From nothing to launch in 30 days.
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Companies don't always know what content to post on their social channels. Based on this premise, I created a concept software for social media managers called, “Content Matrix.”
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Interviewing small church pastors from across the country led to the creation of a podcast called, “Men who Pray.”
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