Faithlife

 

The maker of the famed Logos Bible Software is a parent company called Faithlife. While they are a thriving technology company in the faith based space, Logos remained their core product and an expensive event-based marketing strategy made customer acquisition costs higher than desired.

This caused their marketing team to begin considered a strategy with a higher focus on content. They met with me to ask for my advice and to see if I would consider a full-time job with their team.

I put together a proposal for their team which:

  • Would elevate them into key conversations their customers were having

  • Would unite their multiple product lines together, encouraging cross-promotion

  • Leverage their existing content assets, but showcase them in a way their audience had never seen

  • Maximize reach by partnering with thought leaders who could use the Faithlife platform to amplify their message

View the proposal deck here, including estimated costs

 
Derek Gillette