Faithlife
The maker of the famed Logos Bible Software is a parent company called Faithlife. While they are a thriving technology company in the faith based space, Logos remained their core product and an expensive event-based marketing strategy made customer acquisition costs higher than desired.
This caused their marketing team to begin considered a strategy with a higher focus on content. They met with me to ask for my advice and to see if I would consider a full-time job with their team.
I put together a proposal for their team which:
Would elevate them into key conversations their customers were having
Would unite their multiple product lines together, encouraging cross-promotion
Leverage their existing content assets, but showcase them in a way their audience had never seen
Maximize reach by partnering with thought leaders who could use the Faithlife platform to amplify their message