Product Copywriting for Social Media
La Marzocco Home sells branded and non-branded merchandise direct to consumer through their website. They do not have a dedicated sales team or retail locations which represent many of these items, so the website is the primary channel for selling. And the main source of traffic for the site is their popular social media channels, especially Instagram.
In support of these efforts, I wrote copy for their top selling products, optimized for each channel, and organized with the corresponding link and image, to make posting easy for their social media team.
