What exactly can a strategic copywriter do?
I’m not a fan of unnecessary jargon either. Use this page to learn more about the services we can provide, in simple terms.
Writing services
Copywriting, landing pages, voice and tone, messaging guides, UX, long-form, ad copy, emails, websites, social media, homepage, manifestos, pitch decks, in-app, print, product, packaging, about page, human-centered, press releases, blog, newsletter, and scripts.
Strategy services
Wireframing, client presentations, interviewing, qualitative research, quantitative surveys, competitive audits, content design, verbal design, information architecture, brand, content, personas, user flows, journey mapping, process improvements, content models, agency management, editorial, customer onboarding, positioning, and briefs.
Marketing services
Digital, content, account-based marketing (ABM), SEM, paid media, public relations (PR), partnerships, sales enablement, creative direction, product marketing, analytics, SEO, launches and campaigns, software, automation, attribution, and multi-channel.
See many of these services in action on our case study page.
✉️ Start a conversation | derek@plain.run
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Websites & Landing Pages
What is it? When you need someone to write website or landing page copy from existing designs or to start from scratch, creating a wireframe of the page and directing the design efforts for you.
brand strategy and messaging guides
What is it? A brand strategy is the thoughtful planning of a company’s perception and presentation, ideally based on cultural, consumer, and category research. It involves an examination of all external touchpoints as well as the application of brand values across internal areas. Most importantly, it should be true and not contrived.
The messaging guide is a practical extension of the strategy — designed to turn theory into action. It can take many forms (print books, sales decks, presentations), and the format should be chosen based on the organization’s unique situation. When done correctly, messaging guides can also be used for demand generation and lead conversion.
Print (Books, Card Decks, brochures, etc.)
What is it? In a digital age, sometimes it’s the old-fashioned, tactile touches that stand out. Print pieces can help cut through the noise as well as support ABM efforts.
brand launch assets
What is it? When you’re a startup ready to hit go, or an established brand with plans to expand either your market or product line, these are the assets needed to begin promotion. Rather than overinvesting in an unproven idea, brand launches typically focus on the minimum required pieces. This often includes a 1-4 page website, a handful of blog posts or content pieces (geared either towards sales enablement or long-term organic traffic), a basic messaging guide, and a press release.
eBooks
What is it? Traditionally written as a way to package long-form content together that generates leads, ebooks can take many forms and actually be quite interactive.
Ad & Social Copy
What is it? When you are heavily restricted by word count and you need the words you choose to do exactly what you want them to do. We can write to attract and convert.
What is it? Whether it’s a newsletter, an onboarding series post-sale or a nurture sequence, sometimes email is the best way to communicate your message and/or build an audience.
Ghostwriting
What is it? Writing on behalf of someone else, usually to support thought leadership efforts or for longer-form content such as books or curriculum. You have ideas, let us refine and write them.
Infographics
What is it? A visually stunning way to communicate dense information.
Blog posts
What is it? A well-written blog post will deliver value on multiple fronts - improving SEO, aiding in conversion, speeding up the sales cycle, and growing thought leadership.
Presentations
What is it? When you or your team need a template to work from or a pitch deck for that big meeting, sometimes only a well-structured presentation will do.
qualitative Interviewing
What is it? Your best ideas and most persuasive messaging often lie trapped in the minds’ of your customers. Interviewing unlocks those and great questions are the key.
Competitive audits
What is it? Audits can be helpful to identify areas for growth, competitor weaknesses or as part of a larger positioning or brand strategy project.
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✉️ Start a conversation | derek@plain.run