the Essential go-to-market sales deck
After working for some of the world’s largest companies (Cisco, Facebook, HP, Google, YouTube, Tripadvisor), PE-backed startups (Flexport, Pushpay, Unit21), and publicly-traded darlings (The Trade Desk), I’ve turned my biggest learnings into a single offering — the Essential GTM Sales Deck: a foundational messaging system, designed as a 7-10 slide narrative-driven sales deck.
Based on firsthand experience and human behavior best practices, the sales deck hits on all 7 components necessary for a memorable and distinct story. Because in the era of TLDR and automation everything, the best story wins.
The Essential GTM Sales Deck follows a precise 4-week process, driven by your destination — and it’s priced for businesses of every stage (even startups). Because no one should have to choose between useful and affordable.
Sales deck inquiries: derek@plain.run
ready for sales
You’ll receive a 7-10 slide sales deck, built to tell a story of progress, ready for your sales team to take into the next customer call. We employ a narrative-driven approach to the pitch, which means less “the features we have to sell” and more “the way we see the world.”
ready for marketing
Each slide in your deck will include powerful and marketing-ready messaging statements. We believe strong positioning is at the heart of winning conversations, so we write with a focus on distinction. Your pitch deck also includes a one-page set of messaging standards.
ready for brand
We build the deck in Google Slides using your design standards, bringing your brand to life and rallying your team around a unified look & feel. Don’t have standards yet? We’ll work with you to develop them. Your pitch deck also includes a one-page set of design guidelines.
