The Convergents
Disciplines used:
Business plan creation
Naming
Brand identity creation
Messaging framework
Copywriting
Wireframing
Software requirement mapping
Product marketing
I worked alongside a colleague to create a business called The Convergents. The business was an extension of an idea I had mocked up a year earlier, as outlined on this webpage.
The unique aspect of this project is how quickly we needed to get a proof of concept of the business up and running. The work followed this timeline:
Initial meeting to discuss concept and set next steps
Naming brainstorm session, yielding three ideas
Half day workshop to present and determine name, basic business model, brand and messaging components (such as personality, archetype and colors)
Wireframing and copywriting first draft of website
Hiring design agency for a rapid one-day brand and website build
One day in-person workshop with design agency
Launch of website
Printing of letterpress business cards
As part of the business planning and industry research, we also uncovered a need in the industry for a specialized tool to manage on-going customer interviews. I decided to map out an early version of the software in case we wanted to invest in a build-out down the road. This software would open up additional revenue lines and also create the opportunity for The Convergents to scale without adding significant headcount.
The core premise:
I want to implement customer interviewing at my company, but I lack a platform to cleanly manage the process and circulate the findings in order to make them actionable.
The secondary consideration:
I could also use the help of more seasoned interviewers to get me started and structure the program so it can be the most successful.