The Convergents

 
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Disciplines used:

  • Business plan creation

  • Naming

  • Brand identity creation

  • Messaging framework

  • Copywriting

  • Wireframing

  • Software requirement mapping

  • Product marketing

I worked alongside a colleague to create a business called The Convergents. The business was an extension of an idea I had mocked up a year earlier, as outlined on this webpage.

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The unique aspect of this project is how quickly we needed to get a proof of concept of the business up and running. The work followed this timeline:

  • Initial meeting to discuss concept and set next steps

  • Naming brainstorm session, yielding three ideas

  • Half day workshop to present and determine name, basic business model, brand and messaging components (such as personality, archetype and colors)

  • Wireframing and copywriting first draft of website

  • Hiring design agency for a rapid one-day brand and website build

  • One day in-person workshop with design agency

  • Launch of website

  • Printing of letterpress business cards

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As part of the business planning and industry research, we also uncovered a need in the industry for a specialized tool to manage on-going customer interviews. I decided to map out an early version of the software in case we wanted to invest in a build-out down the road. This software would open up additional revenue lines and also create the opportunity for The Convergents to scale without adding significant headcount.

The core premise:

I want to implement customer interviewing at my company, but I lack a platform to cleanly manage the process and circulate the findings in order to make them actionable.

The secondary consideration:

I could also use the help of more seasoned interviewers to get me started and structure the program so it can be the most successful.

View the wireframes here

 
Derek Gillette