solid process | curious perspective | years of repetition

In-depth breakdowns from past projects are listed below. I’ve tried to write them so that you can follow along with my process, thus allowing you to get a closer look at not only the final product but also the way in which I work.

If it’s downloadable samples you’re after, you’ll want to click that button.

Posts in Perspectives

Recognizing an expert. Are you one?

Many call themselves an expert, but how do you recognize an expert? What makes one an expert? I will give you 10 traits.

PerspectivesDerek GilletteApril 8, 2021Comment

Are you guilty of lazy copywriting?

Lazy copywriting then is the writing that approaches this responsibility carelessly. It is reckless writing. It does not always do harm, but neither does it wholeheartedly attempt to do good.

PerspectivesDerek GilletteMarch 29, 2021Comment

Can innovation be learned, fostered, inspired? Or does it just strike like lightning?

This post is the first in my perspective series. I share my views on innovation, how it’s different from invention and whether or not it’s possible to actually inspire more of it on your teams. You may agree, you may disagree, either way, I hope you are provoked.

PerspectivesDerek GilletteMarch 9, 2021Comment

Great cOPYWRITING doesn’t come by accident.

solid process | curious perspective | years of repetition

Plain Writing