Many call themselves an expert, but how do you recognize an expert? What makes one an expert? I will give you 10 traits.
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Lazy copywriting then is the writing that approaches this responsibility carelessly. It is reckless writing. It does not always do harm, but neither does it wholeheartedly attempt to do good.
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This post is the first in my perspective series. I share my views on innovation, how it’s different from invention and whether or not it’s possible to actually inspire more of it on your teams. You may agree, you may disagree, either way, I hope you are provoked.
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