Because the words we choose MATTER

MY NAME IS DEREK AND I’M A WRITER TURNED MARKETER TURNED STRATEGIST TURNED FREELANCE COPYWRITER.

We’re on a mission to write in an uncommon way for our clients — simple, persuasive, and exact. We call it plain writing.

Derek Gillette // Senior Copywriter, Strategist, Researcher

✉️ Start a conversation | derek@plain.run

💼 See my credentials and capabilities on a single page, perfect for sharing with a hiring team

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On Marketing — After marketing for the likes of Google, Meta, YouTube, Delta, HP, Cisco, Carnival, Flexport, Pepsi, Tripadvisor, McDonald's, and The Trade Deck, I have a few thoughts On Marketing worth considering. Join in the fun

Plain Writing — Creative writing and thinking have never been more important. To that end, a collection of writing prompts to help you think creatively as you write more frequently. Read past issues

Kingdom Heard — All great stories introduce us to a character. Introducing God and His Kingdom. Now publishing new issues by mail. Read and subscribe here

Which industries have you worked with?

Sometimes a little background knowledge helps. You’ll get the benefit of all of these past experiences when you work with us:

Technology, B2B, Finance, Airlines, Fortune 500, Startups, Agencies, Cybersecurity, Professional Sports, Supply Chain, Shipping & Logistics, Wearable Neurotech, FinTech, Airlines, Risk & Compliance, Startups, SaaS, Payments, City Government, Education, Healthcare, Programmatic Advertising, MarTech, Social Media, Big Tech, Coffee, Hospitality, Retail, HR Tech, Cruise Lines, Consumer Goods, BioTech, Travel, Non-Profits…

will you walk me through one of your projects from start to finish?

These full breakdowns go behind the scenes to show you both the finished product and our processes along the way.

Messaging and scripts for three teams at Facebook →
The development and execution of a B2B growth strategy for Cisco →
Redesigning a website with 30M+ annual visitors for Cisco →
Refreshing a site just before a $935M Series E raise for Flexport →
Last-minute campaign with NFL QB Justin Herbert for Pepsi & Carnival Cruise →
Writing the new employee benefits guide for Delta Airlines →
Creating useful personas and reservation-focused landing page templates for WhyHotel →
Infusing personality and tone of voice into a dense & regulation-heavy industry for EcoR1 →
Extended freelance support and a wide variety of work for The Trade Desk →
From ‘what is this?’ to a first draft email in two days for YouTube →

See more case studies

i may have time later for a longer read. For now, can you keep it high level?

Below you’ll find a collection of screenshots, taken at various stages throughout our projects. Click on any of the images to expand them to full screen. This will give you a nice overview of our experience.

Have a writing need?

We can help. Send us an email (derek@plain.run) or fill out the form below.

Before you go

With this rarely read area of the website I wanted to take a moment to say hello to my two daughters and three sons. It’s been amazing to watch each of you grow and become who you are today. I stumbled upon writing as my passion and I am so excited to see what you find for yours, even if it takes you many years to discover it (as it did for me).

Love,

Dad