Derek: the Elf who Saved Christmas

Reflecting on 2022

It’s been an incredible year here at Plain Writing and before heading into 2023 we wanted to take a moment to stop, reflect, and say thanks! We had the chance to work alongside some fantastic friends both new and old. (BTW — Many of these projects are published as case studies, so I hope you check them out)

• Toaster

• Flexport

• The Trade Desk

• States of Matter and Classical King FM

• Alteryx

• WhyHotel (now Placemakr)

• YouTube

• EcoR1

• Helping Hands Team & HomeDirection

• Mayple Global

Besides the fact that we were able to work on some amazing projects, our revenue increased substantially as well, up 77% compared to last year.

Our Christmas Gift to You

In light of all this, we wanted to find a fun way to say thanks to all our friends, clients, and colleagues. So, I put my best people on it (my kids!) and they wrote this simple short story for you. We did a quick brainstorm around the table, where I outlined the primary objective and key messaging points, and the next day, they had produced this 55 post-it note masterpiece. An amazing result and I’m excited to be able to share it with you. I hope it puts a smile on your face, as it did mine.

Can’t wait to talk to you next year,

Derek

P.S. If you’re viewing this on mobile, make sure the click the three vertical dots on the slideshow, select “Enter full screen,” and then turn your phone sideways for the best viewing experience. You can also choose “Auto-play” if you want it to feel more like a mini-movie :)