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2021 recap & a collection of wireframes

It’s been a busy several months to end the year. This post is a quick recap and then a visual gallery of some of the wireframing and copywriting I’ve been able to do.

Recent clients include:

  • WhyHotel ($35M+ in venture funding)

  • Delta Airlines as an extension of MKG

  • Three different teams at Facebook as an extension of MKG

  • Box as an extension of The Article Group

  • Tower Coffee Roasting & Majestic Blends Coffee (Two startup craft coffee brands)

  • Flexport as an extension of Toaster ($1B in venture funding)

  • Alteryx ($160M+ in funding)

I’ve been able to work directly with some of my clients and then as an extension of an agency team for others. Both arrangements work well.

The work has included:

  • Stakeholder interviewing, workshopping, defining of objectives, etc.

  • Brand/Tone/Messaging guidelines development

  • Video script, presentation, event marketing writing

  • Content modeling and wireframing

  • Creative direction

  • Sitemap, navigation & UX recommendations

  • Long-form writing, such as blog posts and print booklets

  • Writing for the web. Things like home pages, landing pages, about pages, and all other kinds of web pages

Since so much of the strategic copywriting that I do involves wireframing, here is a small collection of that work.

Tools used:

  • Mural

  • Balsamiq

  • Whimsical